Tuesday, February 20, 2007

FT Unit

JL Full Throttle
Rock Rigs


When we first conceived the Rock Rigs line of trucks there were a couple of things we wanted to do:


#1 They had to have working suspensions on BOTH scales.
#2 They had to capture the attitude of the off-road enthusiast.
#3 They had to be cool.

Scaling the intricate suspensions of full size lifted trucks down to the SM and LRG Scales was not easy especially in the SM Scale. The complex suspensions had to be simplified and recreated in a way that we could manufacture them. The next thing we had to do was figure out how to make it work like the real thing or reasonable close and where to hide the oversized springs! Once this was done we could focus on the killer decos we planned to apply.

We knew that many of our servicemen and women had some of the best real life Rock Rigs. We knew that the attitudes of our armed forces synced up perfectly with the rugged, go anywhere attitude of the off-road enthusiast as well. We immediately felt there was a way to combine these two ideas into one killer combo, enter the FT Unit! The FT Unit combines the look and feel of military machines with our Rock Rigs vehicles and serves as JL Full Throttle’s tribute to our troops.


The first one we did is this camouflage Chevy Silverado. Flat Army-spec green covers the sides with an old-school camo print. Sure our boys have entered the new millennium with their digital camo but everyone recognizes the classic pattern. We also added some inversed shoulder stripes (technically those of a sergeant) as a bold graphic element and some Rock Rigs signature kill marks, signifying some conquered trails. Those who look real close will see the serial number AWT-001. JL Full Throttle’s Eric Tscherne included this marking as a tribute too his brother 1st LT Adam Tscherne of the 3rd Special Forces Unit currently stationed in Afghanistan. Eric wanted his brother and the other soldiers to realize that while they are away they are not forgotten. Eric says this is by far his favorite of the Rock Rigs vehicles.

Adam Tscherne

JLFT Superfan and photo-guru, Noah captured this rugged Rock Rig and all of its details! The SM Scale model has an opening hood to go with the previously mentioned suspension. The wheels are covered with a special olive-gold chrome finish and are accented with some matching flat green.

The second model featured in the FT Unit is the bomber inspired Ford F-150. Noah captures this one too. He titled this set of photos: Peace; Through Superior Firepower.


The House of Kolor silver F-150 has a killer set of teeth painted on each side with the eerie eye of a shark focused on the terrain ahead. The bolt pattern laid over the sheet metal evokes the feel of a fighter jet’s skin. Also scattered over the body are a series of warning labels reminding us to use caution and where we shouldn’t tread. With the custom chromed suspension under this Rock Rig there is not where it shouldn’t step. The Wheels on this model are special edition Weld Racing wheels in chrome with the edges accented in candy blue. The sides also feature the insignia of our US Naval jets. The Navy like the Army and the rest of our armed forces are actively defending our freedoms throughout the globe.

The Silverado and F-150 are the first of 5 trucks dedicated to our troops. Look out for the Flying Belle Dodge Ram and a Guerrilla style 1970 Chevy Blazer ready to ship out soon. The JL Full Throttle Team would like to salute all of our servicemen throughout the country and around the world. They are our Brothers, Fathers, Uncles, Sons, Daughters, Nieces and Nephews. They are our neighbors and friends and they have given us the ultimate sacrifice. We thank them.

JL Full Throttle

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Wednesday, November 08, 2006

Series Sense

Ok so you’ve bought a couple Foose Design or Rock Rigs vehicles and you really want to know, “What are the other cars in the ______ Series?” We’ll do our best to shed some light on this very question here.

We broke each line down into a variety of sub-sets. Each series represents a set of vehicles with a common theme. Themes like Foose Design, Foose Classics, Overhaulin’ or FT Unit are found on the packages and trading cards. One thing is simple, there is always 5 or some multiple of 5 cars in a series. That means your car can be 1/5 or 2/10 or even 14/15. With this base 5 concept in place we tried to create interesting groupings of vehicles in both the Rock Rigs and Foose lines. Themes that appealed directly to the target audience and had an automotive feel. No Clowns, Wrestling or Candy Bars here.

For the Foose Design line there are 6 Series:

Foose Design / 10 cars
Overhaulin’ / 10 cars
Artist Series / 5 cars
Foose Classics / 5 cars
Foose Paint / 5 cars
Under construction / 5 cars

The Foose Design Series is a series that captures real Foose vehicles as he has customized them at the Foose Design Studio in Huntington Beach. This series features some of his Ridler and AMB award winning cars like Grandmaster and Impression along with: Foose 69 Camaro, 2 2006 Stallion Mustangs, 1970 Chevy Blazer, the “Sick Fish” 70 ‘cuda he designed for Joe Rogan on Rides, His personal ride a 2005 Ford F150 a yet to be seen 2007 Escalade EXT and the recently unveiled Hemisfear in JLFT Green.

The Overhaulin’ Series is an incredible collection of Chips work from the wildly popular TV series which has propelled Foose into a household name! This series will continually evolve as new cars come out but there are just 10 in the first of our Overhaulin’ Series. 1967 Mustang, 1970 Monte Carlo, 1970 “Gambler” Mustang, 1956 Nomad, 1952 “Butterscorched” GMC Truck, 1971 Challenger, 1971 Chevelle (the first ever Overhaulin’ build!), 1970 Camaro, 1965 Impala, and last an incredible 1968 Roadrunner which looks amazing in person!

The Artist Series captures many of the cars the way Chip originally intended them to be! Hey when you’re building a car for a client you don’t ALWAYS get your way. What might the Grandmaster have looked like had it been squirted in Chip’s signature pearl orange? Or how about the 1970 “Sick Fish” ‘cuda layered in Red and Black combined with the silver? Now you’ll know what these ride MIGHT have looked like if Chip had his way. Also available; Hemisfear (in Foose Orange), Impression, and a 2006 Stallion Mustang.

The Foose Paint Series brings to life some killer paint schemes designed by Chip himself! Working with the JLFT Designers, Chip had 5 blank canvases to create some new masterpieces. Could these miniatures make their way to the street? Chip has winked at the idea. In the mix: 1967 Ford Mustang, 1970 Camaro, 1969 Camaro, 1970 Mustang, 2006 Dodge Viper.

Our Under Construction Series captures Chip and his team at key points int ehir builds. Many fabricators and body men love the car right after all the body work is done and there is no paint on the car. Chip also will often lay graphics down on primer before the final paint is done to get an idea of what might finish off his latest creation. The Under Construction Series give you a peek at these special moments. Still being built: 1971 Chevelle, 1971 Challenger, 1956 Nomad, 1952 GMC Truck and 1970 Ford Mustang.

Last, the Foose Classis Series celebrates Chips love of wheels. Together with MHT Chip has created a line of rims that are contemporary yet classic combining the look of some retro styled rims modernized with a Foose flair. Each of these vehicles rolls large on the street. Try and catch the 1970 Monte Carlo, 1965 Impala, 1970 Chevy Blazer, 2006 F-150 and a 2007 Escalade EXT.

Also be on the lookout for some special chase models of the Impression, Grandmaster, Hemisfear, ‘cuda and more. Some shod in special colors or chrome and all limited to 2% of our production run. These models will not be ont he pegs when you come back tomorrow so take out that ATM card and buy it if you see one! We promise not to tell you wife, girlfriend or mom!

Check back for the breakdown on the Rock Rigs Series next week!-JLFT ET

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