Monday, October 16, 2006

Toy Fair, SEMA and Hemisfear…Oh My!

This is a huge time of year for us at JL Full Throttle. The Team is furiously working on completing samples, packaging and art for the annual New York Toy Fair. We’ve also been knee deep in SEMA preparations as well. Nothing however compares to what the guys working on the JLFT Hemisfear have been going through.

Toy Fair as many of you may know is an industry event where buyers and various personnel from the many retailers come to NY to check out what everyone in the toy industry is preparing for next year. The Design elves work so far out that what all of us have been up to will be filling Santa’s bags next Christmas season rather then in a few months. JLFT has some new treats in store for all of you fans. More Foose will be on the way and many of your favorite Overhaulin’ cars are already being scaled and replicated in JL Full Throttle style at this very moment. In the mean time check out “Mix C” which should be hitting retail at any moment. Mix C is chock full of new tooling including the 71 Challenger, 56 Nomad, 52 GMC Truck and 70 Camaro from Overhaulin’ along with the “SickFish” 1970 Plymouth ‘cuda Chip and the team at Rad Rods by Troy built for a certain Fear Factor star…

SEMA is just a couple weeks away and the preparations for the October 31st world premier of the JL Full Throttle Hemisfear are also managing to keep the JLFT Team extra busy. The Team will have Chip Foose as well as Overhaulin’s Chris Jacobs on hand to help unveil the full scale, real life Hemisfear. If you’ve been keeping up with the JLFT Hemisfear story you know that this is one insane machine. This ride features a 600hp engine mounted just in front of the rear axle. Cradled in carbon fiber this engine should rocket the JLFT Hemisfear 0-60mph in under 4 seconds, give or take. This is super car performance in a Hot Rod meets Muscle Car body. Something we like to call the world first Super Rod. When we pull the cover off this monster at SEMA we will be uncovering the matching miniatures in LRG and SM scales. A lucky 500 people at SEMA will take home an exclusive SM scale model and an even luckier 100 will take home special edition LRG scale models. Don’t call and complain though ‘because we got made sure even more made it out to you guys, the fans. We ran about 2500 total of each LRG and SM model and we will be making them available to the general public with the SM scale models reaching retail via Mix D and the remaining LRG models being available through a very special retail partner we cannot name just yet.

The Hemisfear is getting closer to completion. Wheels have been cut. Most of the body work is out of the molds and is being fit to the frame. The Engine is rumored to be near completion, though no one at JLFT has seen it! The team at Metal Crafters claims it should be ready for paint in a week, which will make the deadline tighter then anything seen on Overhaulin’. At least on Overhaulin’ the team has all of the parts for the car ready in advance and the big difference is that there are off the shelf parts available. Since, Oh, there is probably a good 50K of the cars on the road, at one time or another there is also some knowledge of how the parts fit together and work. With the JLFT Hemisfear everything is scratch built and must meet Chip’s exacting standards.

We plan on rolling it out into the Mothers Polishes and Waxes booth on October 31st. Check back for some update picks and when we pull the cover off you’ll see it first right here on the JLFT Designer Bog. –JLFT ET

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